Discovery Place News Release: Van Gogh Alive



For More Information:

Kaitlin Rogers 704.348.1972


April 14, 2014


Experience Van Gogh in a Vibrant Symphony of

Lights, Colors and Sounds in Van Gogh Alive

Van Gogh‘s masterpieces come to life at Discovery Place® on April 25


CHARLOTTE–From Milan and Moscow, to Istanbul and Budapest, the globally-acclaimed exhibition Van Gogh Alive now comes to the United States east coast for the first time when it debuts at Discovery Placeon April 25.


Presented to the community by Wells Fargo, Van Gogh Alive is the synthesis of traditional art and modern technology. Over 3,000 of Vincent van Gogh’s most famous works are taken outside of the frame and brought to life in a whirlwind of vibrant colors and vivid details. For the first time, guests can walk through images of famous works, such as “The Starry Night,” “Sunflowers,” “The Café Terrace on the Place du Forum,” “The Yellow House,” “Bedroom in Arles” and many more.


“This exhibition redefines a traditional museum experience, displaying Van Gogh’s masterpieces in larger-than-life proportions. Guests may have had previous opportunities to see a few authentic paintings in a gallery, but Van Gogh Alive brings thousands of Van Gogh’s images under one roof in a stunning audio-visual format,” said Discovery Place, Inc. president and CEO, Catherine Wilson Horne. “Visitors can expect to be astonished and drawn into the splendor of this experience.”


“We are pleased to support Discovery Place and help bring this acclaimed artwork to Charlotte,” said Kendall Alley, Community Banking regional president for Charlotte. “Wells Fargo takes pride in supporting Charlotte, as well as the arts in our local communities. Our goal is to help build strong and vibrant communities, improve the quality of life and make a positive difference.”


Upon entering the Sensory4 gallery, guests will be completely immersed in Van Gogh’s paintings with floor-to-ceiling projections that scale Discovery Place’s exhibition space. Synchronized to a classical score featuring the works of composers George Handel, Camille Saint-Saens and Franz Schubert, this extraordinary experience will transport visitors on an expressive journey into Van Gogh’s troubled life and brilliant work using light, color and sound.


The exhibition traces Van Gogh’s artwork from his early life in the Netherlands to his pinnacle masterpieces in Arles and Saint-Rémy-de-Provence. Throughout this journey, visitors will learn about the creative origins of the paintings and view excerpts from Van Gogh’s letters that offer insight into the artist’s life. Many of the images draw attention to key features of the art and allow people to study Van Gogh’s dramatic use of color and technique.


From the gallery, guests can dive deeper into art exploration in theArtist’s Studio to experiment with the intersections of art and science. What does a painting sound like? Listen to a Van Gogh print using robotic frequencies that translate colors into sound waves. Practice shadow techniques using light, texture and mixed media to create a unique masterpiece. Discover what electrical circuits and paint have in common to explore paintings that play musical notes.


Exclusive to Discovery Place is an experience created by celebrated artist Ivan Toth Depeña, known for his use of science, technology and traditional media. In partnership with McColl Center for Visual Art, Depeña has created an opportunity for visitors to become a Van Gogh painting.  Using projection-based interactive technology, guests’ silhouettes will be digitally ‘painted’ in Van Gogh’s infamous style. To further investigate Depeña’s work, explore texture using 3D-printed recreations of Van Gogh’s art to understand his infamous brushstroke techniques.


Part of what makes Van Gogh’s art so famous today is his life story. While exploring the exhibition, guests will get to meet the artist face-to-face through dramatic interpretation. Guests may encounter Vincent van Gogh himself; Theo van Gogh, younger brother and art dealer to Van Gogh; or Paul Gauguin, the artist who commissioned Van Gogh’s famous “Sunflowers” paintings; or even Adeline Ravoux, the daughter of Van Gogh’s inn-keeper who modeled for the painting “Portrait of Adeline Ravoux.” Their interactions will bring the artist’s story to life, giving guests the opportunity to ask questions and interact with history.


For further insight into Van Gogh, the artist and the man, Discovery Place brings to the IMAX® screen Van Gogh: Brush with Genius in The Charlotte Observer IMAX Dome Theatre. Guests will relive Van Gogh’s life journey through his letters, visit the landscapes that inspired many famous paintings and discover the man they never knew. The film retraces the artist’s journey from the time of his first canvases at the age of 27 to his death on July 29, 1890. Experience the dazzling yellow of Van Gogh’s cornfields to the deep blue of his famous “Starry Night” on the giant screen. (IMAX films are not included in exhibition ticket price).


Van Gogh Alive will be on exhibition at Discovery Place for a limited time only, from April 25 – June 1, 2014. Tickets are now on sale for timed entries, so before making a purchase, visitors will be asked to select the date and time of their visit. Guests can purchase tickets in one of three ways:  online at, via phone at 704.372.6261 x300 or in person at Discovery Place.


Admission to Van Gogh Alive is $20 for adults (14-59); $18 for children (2-13) or seniors (60+); and free for children younger than 2. All tickets include full day admission to Discovery Place. Discovery Place Members may purchase tickets for $5.  IMAX tickets may be added for an additional $5 per person. Discounts are available for groups of 15 or more. Children age 13 and younger must be accompanied by a responsible adult while in Discovery Place.


The last timed-entry tickets will be sold for entry 60 minutes prior to Museum closing. During the run of the exhibition, the Museum is open Monday through Friday 9:00 a.m. – 4:00 p.m. (last exhibition ticket sold at3:00 p.m.); Saturday 10:00 a.m. – 6:00 p.m. (last exhibition ticket sold at5:00 p.m.); and Sunday noon – 5:00 p.m. (last exhibition ticket sold at 4:00 p.m.).


Van Gogh Alive and Van Gogh: Brush with Genius are presented to the community by Wells Fargo. The Charlotte Observer, NBC Charlotte WCNC-TV and 107.9 THE LINK are media partners.


About Discovery Place

One of the top hands-on science museums in the nation, Discovery Place provides ever-changing, entertaining facilities that engage people in the active exploration of science and nature. The Museum brings relevant, contemporary science to life through groundbreaking exhibitions, interactive educational programming and hands-on activities.

Discovery Place is located in uptown Charlotte at 301 N. Tryon Street. Convenient parking is available in the Museum’s parking deck – the Carol Grotnes Belk Complex – at the corner of Sixth and Church Streets. For more information about Discovery Place, call 704.372.6261, or connect with Discovery Place on FacebookTwitter,Instagram and YouTube.

Discovery Place, Inc. owns and operates Discovery Place, Charlotte Nature Museum, Discovery Place KIDS-Huntersville and Discovery Place KIDS-Rockingham and is supported, in part, with funding from the Arts & Science Council.


About Grande Exhibitions

Van Gogh Alive is produced by Grande Exhibitions.  Using cutting edge technology, Grande Exhibitions creates interactive, immersive SENSORY 4™ experiences that are both engaging and entertaining.  In addition to touring exhibitions, the company produces and manages permanent installations, and owns and operates permanent Leonardo da Vinci museums in Italy.


About Wells Fargo

Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.5 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 locations, 12,000 ATMs, and the internet (, and has offices in 36 countries to support customers who conduct business in the global economy. With more than 264,000 team members, Wells Fargo serves one in three households in the United States.  Wells Fargo & Company was ranked No. 25 on Fortune’s 2013 rankings of America’s largest corporations. In 2013, the Company invested $275.5 million in grants to 18,500 nonprofits, and team members contributed more than 1.69 million volunteer hours around the country.  Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially.  Wells Fargo perspectives are also available




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